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When you ask “why am I doing this?” What exactly do you mean by ‘this’?
The foundation? Well, do you feel it makes you look the way you wish to? Does that look make you feel happy, contented, at ease with yourself? If so, then you’ve kind of answered your own question.
Or do you mean,in a wider sense, living your life in a way that allows you to be happy,contented and at ease with the person that you feel yourself to be? Anything else would be living a lie,wouldn’t it?