Chastisement Across the Ages7

Not content with selling his goods personally or by post, Mr. Wildman embarked, foolishly even as regards his own interest, on a grandiose scheme of publicity. Frequently on crowded notice-boards in all parts of London one observed, amid advertisements for sewing-machines or flats to let, a neat yellow card bearing the Corpun imprint, recommending parents, teachers and all those concerned with the young, to contact Eric A. Wildman for advice on upbringing and especially to inspect his variety of canes, birches and straps. “Parents, consider your children’s moral character, consider their future, and do not shirk the necessity of occasional corporal punishment.” Such, in essence, was his cry on all these cards and notices, on which was also printed a picture of the Director himself, pipe in mouth, apparently quiet and reliable: the sort to whom, he felt, parents and teachers would be glad to turn for advice.